How to Make a TikTok Media Kit That Lands Brand Deals (Free Template)

If you want brand deals on TikTok, you need a media kit — a one-page snapshot that proves your reach and engagement at a glance. This guide covers exactly what to include and how to generate one in seconds.

What is a TikTok media kit?

A media kit (or rate card) is a short document creators send to brands. It summarizes who you are, who your audience is, and how your content performs — so a marketer can decide in 30 seconds whether you're a fit. Think of it as your résumé for sponsorships.

What to include in a TikTok media kit

Identity — name, handle, profile photo, and a one-line bio or niche.
Audience size — followers and total likes.
Performance — engagement rate, average views, average likes and comments. This is what brands actually weigh.
Signature hashtags — the topics you're known for.
Contact — email and rates (optional).

Notice that most of this is performance data — not design fluff. A clean kit with real numbers beats a pretty one with no proof.

Generate your media kit for free

Skip the spreadsheet. Our free TikTok Media Kit Generator turns any @handle into a polished, print-ready stats card — followers, engagement rate, average views, and signature hashtags — pulled live from TikTok. Hit "Download" to export it as a PDF and attach it to your next pitch.

Keep it current with the TikTok API

Stats go stale fast. If you manage multiple creators or want an always-fresh kit, build it on the SocialHolmes API. One call to /user/info and one to /user/posts gives you everything a media kit needs. Get a free API key and:

curl -H "Authorization: Bearer YOUR_API_KEY" \
"https://tik.socialholmes.com/api/v1/user/info?unique_id=zachking"

Agencies use this to auto-generate on-brand media kits for an entire roster — no manual data entry, always up to date. Browse every field in the API documentation.

Tips for a media kit that converts

Lead with your engagement rate, not follower count.
Show consistency — brands love reliable posters. Check yours with the Posting Frequency Checker.
Refresh it monthly so numbers reflect your latest momentum.